Content Creator

Responsibilities:

- Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.

- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

- Assisting the creative team with the design of promotional materials.

- Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.

- Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.

- Monitoring social media and company website metrics.

- Utilizing SEO methods to increase site traffic.

- Suggesting new ways to promote company offerings and to reach consumers.


Requirements:

- Experience creating strong, engaging content.

- A portfolio of applicable outputs.

- An understanding of SEO best practices.

- Demonstrated excellence in writing, proofreading, and editing.

- Excellent research, organizational, and time management skills.

- Strong listening and communication skills.

- The capacity to work independently and collaboratively.

- Ability to work efficiently without compromising quality or accuracy.

Graphic Artist

Responsibilities:

- Study design briefs and determine requirements

- Schedule projects and define budget constraints

- Conceptualize visuals based on requirements

- Prepare rough drafts and present ideas

- Develop illustrations, logos and other designs using software or by hand

- Use the appropriate colors and layouts for each graphic

- Work with copywriters and creative director to produce final design

- Test graphics across various media

- Amend designs after feedback

- Ensure final graphics and layouts are visually appealing and on-brand


Requirements:

- Proven graphic designing experience

- A strong portfolio of illustrations or other graphics

- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

- A keen eye for aesthetics and details

- Excellent communication skills

- Ability to work methodically and meet deadlines


Writer

Responsibilities:

- Crafting texts that are original and well-researched.

- Adhering to stipulated editorial guidelines.

- Tailoring your writing style to meet the needs of your target audience.

- Proofreading your assignments to correct errors before submission.

- Submitting completed assignments in the requisite document format.

- Pitching new content ideas that further the company's objectives.


Requirements:


- Proven writing and research experience, preferably in a similar role.

- Advanced proficiency in all Microsoft Office applications.

- Attentive to detail.

- Ability to work with minimal supervision.

- Capacity to work on multiple writing projects simultaneously.

- Ability to tailor your writing style to suit the target audience.


Advertising Sales Agent

Responsibilities:

- Place calls to potential new clients and implement sales techniques to persuade companies to purchase advertising space from us

- Maintain working knowledge of marketing space openings, including their benefits, to provide this information to clients quickly and accurately

- Perform market research to determine new marketing opportunities as well as plans to capitalize on them effectively




Requirements:


- High school education.

- Proficient in all Microsoft Office applications.

- Sound knowledge of marketing principles and techniques.

- Excellent organizational and analytical skills.

- Strong negotiation and consultative sales skills.

- Effective communication skills.

- Exceptional customer service skills.


Potsalt Media & Communications is a Guyanese-owned company that provides several platforms rich with local content, providing the ideal marketing opportunities for our clients to reach their target audience.

Our content ideas are fresh, unique, entertaining, and to a much greater extent, they educate and empower. We specialise in writing feature articles and press releases, video production, event coverage and brand and identity creation.