“Mission Accomplished” at GCCI’s Small Business Expo

In celebration of entrepreneurship and community spirit for National Small Business week, GCCI hosted a Small Business Expo, where 60 innovative and passionate local businesses came together to showcase their products and services to eager patrons. 61 if you count this team that attended wearing our booth. (LOL)

Founders of Potsalt Media, Jay Carter and Gabriella Chapman

The event proved to be a catalyst for growth, offering numerous benefits to both the participating businesses and the community of people who came out to support the businesses. Let’s delve into the highlights of this dynamic expo and explore how it empowered these aspiring entrepreneurs.

Visibility and Exposure

For many small businesses, gaining visibility is a constant challenge that requires consistent, strategic efforts to accomplish. As I walked around the Arthur Chung Conference Center engaging with the various business owners, as well as the patrons, I have deduced from their sentiments that this Small Business Expo provided a unique platform for these 61 ventures to attract new customers and engage with potential clients face-to-face.

Many of them expressed that by showcasing their products, they were able to create lasting impressions, build brand awareness, and establish a personal connection with their target audience. The exposure we all gained during the event is invaluable and can lead to increased sales and brand recognition in the long run.

Networking Opportunities

The expo definitely fostered a supportive and collaborative environment, encouraging networking among participants. Business owners had the chance to connect with their peers, share ideas, and learn from each other’s experiences. Valuable collaborations and partnerships were forged, potentially opening up new avenues for growth and expansion. I for one enjoyed sharing what I do and collecting business cards for other entrepreneurs I’ll be supporting in the future. Additionally, the event attracted industry experts and professionals, giving attendees access to valuable insights and guidance. I learned from a GCCI member how to the Chamber and the value of joining, I learnt about taxes and networked with a business that does consultations on taxation and guidance on becoming incorporated.

Customer Feedback and Market Research

Participating in the expo allowed businesses to gather direct feedback from patrons. Interacting with potential customers provided a unique opportunity to gauge reactions, understand preferences, and identify areas for improvement. This real-time market research is instrumental in refining products and services to better cater to the needs and desires of the target audience. With many of the businesses offering samples, it provided that direct opportunity to get reviews, both positive and negative to help refine what they have. I particularly enjoyed the sweet pepper Jelly and pepper stew from Jofa’s Products and the dried pineapples from Wild Rupununi.

Boosting Sales and Revenue

Most naturally, with both vendors and patrons, the expo presented a sales-boosting opportunity for all participating businesses. Beyond generating immediate sales from the event attendees, businesses would have also secured future sales from interested prospects who might not have made a purchase on the spot. The positive impact on their revenue streams could be significant, especially for small enterprises that rely heavily on local customers. Wanting to take better care of my skin and hair, Khayr Organics and Ojay’s Skin Care are two businesses I’m most certain I’ll connect with to keep using their products. OGN Services for my Christmas cleaning, Dixie’s for my coffee flavoured Creme Liqueur and so many other businesses.

Building Consumer Trust and Credibility

Trust is a fundamental aspect of any successful business. I believe by participating in the expo, businesses demonstrated their commitment to the community and their willingness to engage directly with potential customers. This face-to-face interaction would have helped build credibility, fostering a sense of trust and loyalty among patrons. Positive interactions at the expo could lead to valuable word-of-mouth marketing and repeat business in the future.

Community Support and Economic Growth

This expo in my opinion was more than just a commercial event; it was a celebration of the local entrepreneurial spirit. The support from the community was evident as patrons actively engaged with the businesses and their products. Encouraging local commerce that bolsters the local economy, as money spent with small businesses often circulates within the community, creating a positive ripple effect. I often support these types of events as both a patron and a supporting entrepreneur to meet new clients and economic growth is always the ultimate reward.

The Small Business Expo was a resounding success through my lens, as it left a lasting impact on both the participating businesses and the local community. By providing a platform for visibility, networking opportunities, customer feedback, and sales growth, the event empowered the participating businesses to thrive and flourish. Moreover, the expo showcased the vibrancy of the local business landscape, reinforcing the importance of supporting small enterprises as engines of economic growth and community development.

As we look to the future, let us continue to celebrate and uplift these entrepreneurial ventures, fostering a spirit of innovation and collaboration that benefits us all.

Potsalt Media & Communications is a Guyanese-owned company that provides several platforms rich with local content, providing the ideal marketing opportunities for our clients to reach their target audience.

Our content ideas are fresh, unique, entertaining, and to a much greater extent, they educate and empower. We specialise in writing feature articles and press releases, video production, event coverage and brand and identity creation.