Advice from the CEO: Be true to yourself and what makes you unique/ It’s easy to get caught up and distracted by the trends and hype of mainstream society. Some days will have you feeling inspired, and some days will leave you feeling unmotivated and drained, but hold firm and don’t lose sight of why you started your business in the first place.
~ Aisha A/TayJAH Jones
Advice from the CEO: Be true to yourself and what makes you unique/ It’s easy to get caught up and distracted by the trends and hype of mainstream society. Some days will have you feeling inspired, and some days will leave you feeling unmotivated and drained, but hold firm and don’t lose sight of why you started your business in the first place.
Your personal style denotes your identity; who you are, what you represent, your personality and a whole lot more.
There are special people in the fashion industry who are inspirations to helping others find their fashion sense and style, some of whom are absolutely inimitable!
This fashion brand ‘Ragga Rebel’ was created by an unconventional Guyanese creative mogul, Aisha A/TayJAH Jones.
As a visual artist, A/TayJAH felt convinced that having her own brand is an ideal way to express her sense of style & fashion, and it is the next best avenue to get her creativity and vibe out to the rest of the world, on a level where it can be seen, as well as worn. This, tied with her preference to be her own boss, motivated her to launch ‘RaggaRebel Style & Fashion.
“First of all, having your own business, you benefit directly from your own hard work. It is the best way to be in control of one’s income, as well as it pushes you to evolve both on a personal level and on the business front. Also owning your own business would provide you with opportunities to give back to the community by providing jobs. And more importantly, an employer cannot fire you or refuse to hire you because of their own political, social or religious biases.”
She explained that Raggamuffin Rebel (Ragga Rebel for short) is both a lifestyle and identity that she proudly claims. Hence, RaggaRebel Style & Fashion, is a clothing brand inspired by the raggamuffin culture of the Caribbean, with an artistic Guyanese twist.
“To me it represents uniqueness, freedom and individuality, all in one. In an abstract and unorthodox way, it highlights the beauty of imperfection. As a creative artist, I wanted to create an avenue where this culture can be redefined and seen as more of a conscious movement, as against just being seen as roughneck or street tough. This is a tribe of individuals who believe in standing out and owning their existence in a positive & inspiring way. Hence the birth of this clothing brand in 2017 with the tagline – ‘Different vibes, one tribe’. This dream of mine was three years in the works and now I can proudly say that my vision has come to fruition.”
The ultimate goal, achievable in the next few years, is to make RaggaRebel global! A/TayJAH’s overall vibe, authenticity, positive energy and individuality, and her excellent customer service is what she believes sets her apart, and will be rewarded a place in the global market.
RaggaRebel Style & Fashion
About A/TayJAH
Aisha Jones, most popularly known as A/TayJAH, is a 28-year-old full time creative artist/entrepreneur who grew up between Georgetown and New Amsterdam Berbice, and enjoys promoting self-love, creative directing, photography & film (The Eye Art), designing athleisure wear (RaggaRebel Style and Fashion), designing video games, and dancing.
“For the most part, I grew up around a solid representation of love and family. Raised solely by a single mother, whose independence, resilience and strength is deeply embedded in who I am today. My humbleness and loving nature I owe to her and my family. I learnt how to make the best of what I have, until I got what I wanted or needed.”…
THE FULL EXCLUSIVE FEATURE ON THE RAGGA REBEL HERSELF, WILL BE AVAILABLE IN THE ENTERTAINMENT CENTER DECEMBER 20, 2020.