New KABISA on the market – KABISA Vitamin Drink

Gupta Distribution has launched a new addition to the KABISA line – ‘KABISA Vitamin’, which is said to have significant health benefits and is receiving scores of positive reviews from local patrons.

At the soft launch on Saturday at Outside Bar & Lounge, attendees got to taste samples of the new product and only positive sentiments were expressed.

Founder and CEO of Gupta Distribution, Michael Gupta, said that this addition is a new generation experience that contains crucial vitamins from the B-family and has several benefits which helps you keep up with your fast-paced life.

“KABISA Vitamin Drink boosts your daily energy by providing your body with magnesium which regulates muscle and nerve function, blood sugar levels and blood pressure. One of the main ingredients is ginseng and it is commonly touted for its antioxidant and anti-flammatory effects. It could also help regulate blood sugar levels and have benefits for some cancers. What’s more, ginseng may strengthen the immune system, enhance brain function, fight fatigue and improve metabolic activities,” Gupta said.

Guarana, is also another key ingredient, he added, “which is excellent for lowering fatigue and increasing energy. It is also linked to better heart health, weight loss, and a decreased risk of eye diseases.”

Health professionals often argue that energy drinks have health implications with short and long-term effects linked to obesity, high blood pressure, and cardiovascular issues, since they are said to contain more sugar and caffeine than one should have in a day.

Cognisant of this, in 2020, Gupta Distribution sourced a healthy form of energy booster from the European market (the KABISA line), and imported same for the benefit of the Guyanese public. The line currently comes with four varieties in Guyana; Kabisa Energy, which is well-known for its great taste and natural sugar derived from the white polish beet; Kabisa Spicy Ginger, the carbonated soft drink with ginger, chilli and lemon flavour; Kabisa Party, which is tripled with Distilled Vodka plus energy; and now the new Kabisa Vitamin Drink.

“We came across this line of beverages emanating from the European market, which aligns with our mission of importing and distributing products of high quality and taste,” Gupta said.

Gupta Group inc, which is the overarching company, initially started as an engineering firm but has since diversified, adding a security firm and now a beverage distribution arm – Gupta Distribution.

“Gupta Group initially started with Gupta Engineering Services where we do general construction around the country from buildings to roads to bridges and special structures. We then added Gupta Security. As the vision for Gupta Group continued to expand, our sights were then set on being the most consistent and reliable importers and distributors of high-quality products, both recognised, and new brands from around the world, and that resulted in the establishment of Gupta Distribution. Our sights are set on being the most consistent and reliable importers and distributors of high-quality products from around the world which resulted in our new establishment, Gupta Distribution,” the CEO said.